{"id":38,"date":"2017-07-12T21:41:14","date_gmt":"2017-07-12T19:41:14","guid":{"rendered":"http:\/\/sfc.spinteq.com\/?post_type=canvas&#038;p=38"},"modified":"2018-04-18T14:58:55","modified_gmt":"2018-04-18T12:58:55","slug":"traction","status":"publish","type":"post","link":"https:\/\/investorreadinesscanvas.com\/?p=38","title":{"rendered":"Traction (was: Identify your smart needs)"},"content":{"rendered":"<h2>Suggested topics &amp; further reading:<\/h2>\n<h3>What is traction?<\/h3>\n<p>Traction, as defined by AngelList co-founder Naval Ravikant, is: \\&#8221;Quantitative evidence of market demand.\\&#8221;<\/p>\n<p>Traction is proof that somebody wants your product. Ideally, it should communicate momentum in market adoption.<\/p>\n<p>Broadly, we find traction most convincing in the following order:<br \/>\n&#8211; Profitability<br \/>\n&#8211; Revenues<br \/>\n&#8211; Active users<br \/>\n&#8211; Registered users<br \/>\n&#8211; Engagement<br \/>\n&#8211; Partnerships\/clients<br \/>\n&#8211; Traffic<\/p>\n<p>Of course, traction depends on the type of startup and the context of it. Find your way to measure and communicate traction.<\/p>\n<p>Learn more about traction in these blogposts and tools:<\/p>\n<ul>\n<li><a href=\\\"https:\/\/www.inc.com\/howard-greenstein\/how-to-show-market-traction.html\\\">How to Show Market Traction<\/a><\/li>\n<li><a href=\\\"https:\/\/www.quora.com\/How-do-you-define-traction-for-a-start-up\\\">How do you define \\&#8217;traction\\&#8217; for a start-up?<\/a><\/li>\n<li><a href=\\\"https:\/\/blog.producthunt.com\/how-do-you-get-early-traction-for-your-startup-41b6563f946b\\\">How Do You Get Early Traction For Your Startup?<\/a><\/li>\n<li><a href=\\\"https:\/\/leanstack.com\/traction-model\\\">Traction Model<\/a> by Ash Maurya<\/li>\n<li><a href=\\\"http:\/\/blog.elizabethyin.com\/post\/154035067780\/what-traction-do-i-need-to-raise-money\\\">What traction do I need to raise money?\u00a0<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suggested topics &amp; further reading: What is traction? Traction, as defined by AngelList co-founder Naval Ravikant, is: \\&#8221;Quantitative evidence of market demand.\\&#8221; Traction is proof that somebody wants your product. Ideally, it should communicate momentum in market adoption. Broadly, we find traction most convincing in the following order: &#8211; Profitability &#8211; Revenues &#8211; Active users [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":0,"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investorreadinesscanvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}