{"id":22,"date":"2017-07-12T20:41:55","date_gmt":"2017-07-12T18:41:55","guid":{"rendered":"http:\/\/sfc.spinteq.com\/?post_type=canvas&p=22"},"modified":"2018-05-17T15:48:04","modified_gmt":"2018-05-17T13:48:04","slug":"know-your-business","status":"publish","type":"post","link":"https:\/\/investorreadinesscanvas.com\/?p=22","title":{"rendered":"Pitch"},"content":{"rendered":"

Suggested topics & further reading:<\/h2>\n

The summary can be a short version of your pitch<\/strong><\/h3>\n

There are plenty suggestions for a logical order in your pitch. You can use them to create a summary of your startup. We\\’d recommend these elements for a brief summary (adopted by henQ\\’s pitch deck guidelines<\/a>):<\/p>\n

    \n
  1. Company purpose<\/strong> –\u00a0Define the company \/ business in one sentence<\/li>\n
  2. Problem<\/strong> –\u00a0Describe the pain of the customer (or the customer\u2019s customer)<\/li>\n
  3. Solution<\/strong> –\u00a0Demonstrate your companies value proposition to make the customers life better<\/li>\n<\/ol>\n

    Additional elements for your pitch can be:<\/p>\n

    4. Why now?<\/strong> –\u00a0Define recent trends that make your solution possible
    \n5.\u00a0Market size<\/strong> –\u00a0Calculate top-down AND bottom-up addressable market sizes & growth potential
    \n6.\u00a0Competition<\/strong> –\u00a0List competitors and competitive advantages
    \n7.\u00a0Product<\/strong> –\u00a0Product description (functionality, features, architecture, IP) and roadmap
    \n8.\u00a0Business model<\/strong> –\u00a0Revenue model(s), pricing and metrics
    \n9.\u00a0Team<\/strong> –\u00a0Founders & management history\/trackrecord\/strengths
    \n10.\u00a0Finance<\/strong> – P&L,\u00a0cashflow projection and\u00a0investment deal proposition<\/p>\n

    Pitchdeck templates<\/strong><\/h3>\n

    Other great templates for pitchdecks include:<\/p>\n