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Depending on the type of company you have, as well as the growth and funding strategy, some investment types are more relevant than other. Our advice? No venture capital is an option. No value creation for your customers is never an option.
Here’s a primer on types of startup funding.
a. Revenue (money in return for your product or service)
b. Equity (money in return for ownership in your company)
c. Debt (money in return for interest and pay-back)
d. Grant (money when other sources are not available)
e. Other (e.g. ICO)
Based on your investment needs and preferred investment type, which investor type(s) would suit you best?
Consider the basic concepts of startup financing and the pros and cons of the various funding options that suit you, before making a shortlist of potential investors.
Remember, you don’t have to just choose one investment type: Combinations are also possible and you can be strategic about such combinations. For instance, choosing an angel investor who has links to a potential client for your business; the angel takes up equity in return for an investment, but he/she also brings in a launching customer, market awareness and revenue.