Pitch

Suggested topics & further reading:

The summary can be a short version of your pitch

There are plenty suggestions for a logical order in your pitch. You can use them to create a summary of your startup. We’d recommend these elements for a brief summary (adopted by henQ’s pitch deck guidelines):

1. Company purpose – Define the company / business in one sentence
2. Problem – Describe the pain of the customer (or the customer’s customer)
3. Solution – Demonstrate your companies value proposition to make the customers life better

Additional elements for your pitch can be:

4. Why now? – Define recent trends that make your solution possible
5. Market size – Calculate top-down AND bottom-up addressable market sizes & growth potential
6. Competition – List competitors and competitive advantages
7. Product – Product description (functionality, features, architecture, IP) and roadmap
8. Business model – Revenue model(s), pricing and metrics
9. Team – Founders & management history/trackrecord/strengths
10. Finance – P&L, cashflow projection and investment deal proposition

Pitchdeck templates

Other great templates for pitchdecks include:

• Seed Fundraising — How to Build a Deck
• What Every Entrepreneur Should Know About Pitching
• Sequoia Capital Pitch Deck Template
• Startup Pitch Decks