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  • Pitch

    Suggested topics & further reading:

    The summary can be a short version of your pitch

    There are plenty suggestions for a logical order in your pitch. You can use them to create a summary of your startup. We\’d recommend these elements for a brief summary (adopted by henQ\’s pitch deck guidelines):

    1. Company purpose – Define the company / business in one sentence
    2. Problem – Describe the pain of the customer (or the customer’s customer)
    3. Solution – Demonstrate your companies value proposition to make the customers life better

    Additional elements for your pitch can be:

    4. Why now? – Define recent trends that make your solution possible
    5. Market size – Calculate top-down AND bottom-up addressable market sizes & growth potential
    6. Competition – List competitors and competitive advantages
    7. Product – Product description (functionality, features, architecture, IP) and roadmap
    8. Business model – Revenue model(s), pricing and metrics
    9. Team – Founders & management history/trackrecord/strengths
    10. Finance – P&L, cashflow projection and investment deal proposition

    Pitchdeck templates

    Other great templates for pitchdecks include: